In a delightful turn of events, Parle-G, the beloved biscuit brand, has undergone a temporary makeover inspired by a viral Instagram reel by the popular influencer Zervaan J Bunshah. The humorous reel, featuring Zervaan grappling with a witty question about addressing the owner of Parle-G, caught the attention of the biscuit giant.
The viral video showcases Zervaan’s playful attempt to answer the amusing question: “If you meet the owner of Parle-G, do you call him Parle sir, Mr Parle, or Parle G?” Set against the backdrop of the catchy Bollywood tune “Ey ji Oo ji” from the film ‘Ram Lakhan,’ the reel resonated with viewers, leading to Parle-G’s playful response in the comments, stating, “Bunshah ji, you can call us the OG.”
However, Parle-G didn’t stop at words. The official Instagram account of the brand surprised everyone by replacing the iconic Parle-G girl’s picture on their packaging with Zervaan’s image. In the accompanying caption, they humorously declared, “While you figure out what to call the owner of Parle-G, you can call us your favorite biscuit to enjoy with a cup of chai. What say @bunshah ji?”
Zervaan expressed his pleasant surprise in the comments, adding a touch of humor, “BAHAHAHAHAHA SEASONS GREETINGS INDEED. Parle G will always be my nourishment growing up, after any excursion, party, gathering, craving, saala fancy cake mein bhi ingredient rehta hai! I toh ate the biscuits as a kid thinking I’d become smarter. Usme toh kalti diya tum logon ne.”
The online community joined in the fun, with one user suggesting, “Now we want @bunshah photo on every packet of our Parle G biscuit @officialparleg.”
This playful gesture by Parle-G adds a unique and lighthearted touch to the brand, showcasing its ability to connect with its audience through social media trends and influencers. Earlier in November, Zervaan had also garnered attention for his honest critique of a popular chips brand, leading to a truckload of chips being sent to him by the brand Bingo in support of his viral take.