No other brand has had the same impact on the retail industry as Apple. In order to lessen its reliance on other shops and better exhibit its items, it launched its first brick-and-mortar locations in California and Virginia in 2001.
The Cupertino behemoth has now increased its geographic reach to over 20 nations across several continents, including Asia. With the opening of its first official retail locations in India—Apple BKC in Mumbai and Apple Saket in Delhi—it has made its most recent push to enlarge its market share in Asia.
The opening of the official Apple retail location in India is a momentous move that will alter how local consumers interact with and purchase Apple products. What the new Apple Store in India signifies and why people are thrilled about it are explained here.
An Unparalleled Experience
The design of an Apple Store is what stands out the most. Over the years, Apple’s approach in this area has been to design a simple, clean store that displays products in a distinctive way.
Actually, by doing so, it also prepares the foundation for its Town Square strategy. For those who don’t know, Apple first proposed the concept of a Town Square store in 2016 as a location where people might congregate, communicate with one another, learn new things, and create things. Basically, the goal is to build the businesses so that they serve customers’ demands for purchases while simultaneously promoting social interaction and teaching them how to make the most of their technology.
One of the many efforts that fall under this strategy is the Today at Apple Series. It’s a clever effort that provides free learning opportunities at Apple Stores to assist customers in getting hands-on experience with Apple’s most recent goods and services.
For instance, Apple will conduct a unique Today at Apple series called Mumbai Rising during the summer at its India store in Mumbai. In order to commemorate the local community and culture, it will bring together local artists, creatives, and tourists through a variety of interactive activities.
Quick One-on-One Support from an Apple Genius
The Genius Bar is Apple’s method of providing people with technical support for all of its goods and services. It’s frequently described as the Apple Store’s “heart and soul.”
The Genius Bar, which is situated in a corner of the Apple Store, can be thought of as a concierge-style service where customers can come in and receive help from Apple’s certified Geniuses to diagnose issues with their devices or have them repaired.
To prevent lines, customers can schedule an appointment with the Genius Bar in advance through the Apple website or app. Unless there is a hardware issue that needs to be fixed or replaced, the services are often provided without charge.
Access to Special Offers & Deals
Access to exclusive discounts and offers is one of the main advantages of buying products from the Apple Store. For instance, as part of the ongoing Back to University promotion, students can receive up to $150 in gift cards.
In addition, you can have an item you purchase from the Apple Store engraved to give it a more unique appearance. Additionally, you may choose an extended warranty for your products to keep them safeguarded even after the standard 1-year warranty period has passed.
Although other countries’ Apple Stores accept trade-ins for a variety of products, the online Apple Store in India is now only accepting trade-ins for iPhones. But with the opening of retail locations in the nation, we hope that this will change so that customers may enjoy better prices when they purchase new products from Apple.
Additional Employment Possibilities
The opening of official Apple retail stores in India not only benefits customers but also has a significant impact on the economy of the nation. As more Apple Stores sprout up across the nation, more workers are needed to run them, creating more job opportunities for citizens.
Apple Gains as Well
There are advantages for Apple in opening a physical retail location in India. In the beginning, it aids Apple in forging a larger footprint in the nation. Second, it enables the business to introduce its goods to potential consumers in the nation. Third, it can assist Apple in expanding its customer base and increasing its income from the Indian market.
And finally, strengthening its presence in India should ideally assist Apple in adhering to national laws and regulations, which is essential for growing its manufacturing activities there.
For a very long time, Apple has wanted to establish its own retail stores in India. The business, however, had to keep delaying its goals because the process wasn’t any simpler.
The Long Wait Comes to an End, Finally!
It was only a few years ago, though, that this situation began to alter as a result of India’s adjustments to its economic laws, which ultimately allowed Apple to establish local production facilities there. This, in turn, allowed the company to expand its retail presence in India and better service the nation’s devoted clients.